They are two things. 1) a methodology and 2) a set of resources aligned to it. A methodology with a step by step process that varies slightly, depending on “use cases” or “scenarios” faced by ISVs in their cloud journeys. This methodology is supported by both people and platforms, as resources, that engage directly with the ISVs.

To engage with ISVs striking the right balance between technical and commercial requirements. Help modernize applications (from a technical perspective) and accelerate Go-To-Market (from a commercial perspective). With the goals of having a commercially viable cloud offering, compete effectively and deliver value to end customers. ISVs need to make sure that they are choosing the right cloud platforms to scale, as well as understanding the opportunities & responsibilities of delivering an application or a solution as a service (SaaS).

It takes a village. Here are the key players. 1) Your Public Cloud provider of choice, we help you align with the various resources and stakeholders, staying closely aligned, with feedback loops so that the message, engagement and execution strategy are consistent. 2) Crayon orchestrates its resources at each stage of the development cycle, depending on the needs of the ISVs. This, as they go thru the technical & commercial components of their cloud journey. 3) The ISV itself by understanding that this is a project that drives mutual accountability. Allocating the time, people and know-how to complement what we do. This is how we make sure that we are engaging in good business for all the parties involved and add value together.

A relationship and trust is initially built thru the Development Centre process as the ISV works directly with our technical advisory services & commercial experts who have a vested interest in the ISV’s satisfaction and success. After this, running a business is expensive, the cost of goods sold (COGS) increases. Eventually ISVs need to make important decisions around sales & marketing resources, support functions, billing & invoicing capabilities, expertise in current licensing and a grip on cloud optimization & cost models. Crayon offers value on all of these: with its platforms and its people so that the ISV can focus on what they do best: develop the technologies that are moving the world forward.